How can you leverage the popular 140 character social media site to drive more traffic to your business or website?
1. Optimise your Twitter bio. Make sure your company identity and voice are branded well – that means having a bio that tells people who you are and includes a link to your company website or a landing page and having a consistent tone so that people clearly understand who you are and what you do.
2. Find out who the influences and experts are in your target area(s) and interact with them on a regular basis. Add them to a private Twitter list and engage with them daily. Build a real relationship and then look for opportunities to collaborate.
3. Get colleagues involved. The first people to help build your brand should come internally, Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc.
4. Tweet regularly. Regular tweeting is a sign of an active, healthy profile, If you only tweet once a week, or once a month people will forget about you and your competition will be ahead of you. I recommend daily postings and engaging so that you are on the top of peoples minds on a consistent basis. Be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favourite.
5. Don’t be afraid to ask for some Twitter love. Ask followers to retweet, mention or favourite your tweets.
6. Track mentions and respond if appropriate. After all, customer service is the new marketing and many customers now post their product queries and complaints on Twitter.
7. Retweet. Don’t be afraid to retweet as this will help link you with and cement your own thought leadership within your industry,
8. Favourite tweets. Many people don’t know about favouring tweets, but it can get someone’s attention more than a retweet or a mention.
9. Follow trends/hashtags. Look at the trending topics and hashtags and find a way to make a relevant connection to your brand. By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag.
10. Offer discounts or special deals to Twitter followers. Run Twitter contests such as: ‘The next 50 people that retweet me will receive a coupon for 50% off,’ or have people post pictures of themselves in the store or using your product and do a random drawing,
11. Use images and videos. Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets.
12. Use Promoted Tweets. Be sure to directly target your audience with Promoted Tweets. The goal is to provide value that establishes trust and credibility, not trick people into clicking a link.
13. Make sure Twitter is integrated with your other marketing efforts. Twitter, like other social media platforms, is much more effective when integrated with your other marketing activities. For example, if you’re running a promotion or contest on Twitter, let your email subscribers know about it, as they are another customer base who have already let you know that they want to receive messages from you. Inversely, by occasionally tweeting out the link to your mailing list, you can also tap your Twitter base into your email content.
14. Use Twitter analytics. Use Twitter’s native analytics daily to get a grasp on what’s resonating and what’s not with your audience once you’ve built it. In the analytics dashboard, you’ll be able to tell what your best days to tweet are, the types of content that are more favoured and the demographics of the followers that you’re attracting.
Katie Range. Managing Director & Founder of www.KCMarketingRange.co.uk