Tips on how to Market your business on LinkedIn


  • Writing posts just for LinkedIn is the fastest way to grow your brand and connections on LinkedIn.
  • Educate and inform instead of interrupt and sell.
  • The ideal background image size for LinkedIn is 1400 pixels wide by 425 pixels high.
  • Be social, be helpful, be engaging, be human.
  • Help first. Sell later. Create a customer for life.
  • Find LinkedIn groups that have actual discussions going on in your niche and participate in them.
  • On LinkedIn, put your best foot forward. You don’t have to put all your feet forward at once.
  • Posting 20 posts a month (1x a weekday) allows you to reach 60% of your audience.
  • Want to stand out on LinkedIn? Share awesome content that helps a targeted group of people to solve their biggest struggle.
  • Use Pulse to generate leads by watching who likes and comments on your articles. Then connect with them.
  • LinkedIn along with SlideShare can spread and amplify the reach of any content by many-folds thus attracting new audience to a brand or website.
  • Position your company as a leader and an expert source of information for purchase makers, market influencers and other stakeholders.
  • Research people and send them something they will value. Expect nothing in return. Do NOT ask for their time so you can sell them.
  • The best way to create opportunities is simply publishing high quality, original content consistently!
  • Being involved in groups. Answering questions, sharing feedback and writing LinkedIn articles.
  • Demonstrate your expertise by providing valuable and actionable content in LinkedIn discussion groups.
  • Reach out to new connections weekly to ask how you can help them.
  • Recycle successful content from other places onto LinkedIn. It’s a quick win and very effective. Use it to drive people to your website, then do retargeting ads. ROI!
  • Be a go-giver, not go-getter on LinkedIn. Use LinkedIn to add value to others. Spend quality time to connect with influencers.
  • Share content. If you’re sharing business or professional content in any niche, LinkedIn is a great place to target.
  • The connections you make and the relationships you’ll build through giving to others in targeted LinkedIn groups are priceless.
  • LinkedIn is about connecting with the right people for YOUR business.
  • Join highly relevant LinkedIn groups in your market. Showcase your expertise and nurture leads by actively participating.
  • Create a professional profile which has all the elements like header, description and showcase pages properly written.
  • Blogging on LinkedIn Pulse has caught the attention of the right prospects looking for my services.
  • Use powerful images on your company profile page and personal profile. Use call to action buttons in your profile description.
  • Use their platform “pulse” to market your skills and get more visibility in different groups on LinkedIn.

If you need any support with updating your LinkedIn profile or managing your LinkedIn profile and company page, please contact us.