Optimise Your Social Media Profiles
Make sure your accounts are fully populated, including a great bio, profile picture and cover images that immediately tell people who you are – and most importantly have uniformity with your other online branding i.e. website and other social media accounts.
Let Them Know you are Human
This means interacting on your social media accounts often. Very often! Respond to posts from your connections and interact when they show an interest. Show them who you are and your audience will feel more connected to you – and they will want to read other articles or visit your website
Go Where Your Audience Is
You need to establish yourself on the channels used by your target audience. Consider the demographics of your target audience. Once you work out who you are marketing to, you can more easily work out where they’ll be.
Share Valuable Content
To keep people engaged you need to provide a reason for them to follow and to keep following you. Always provide value for your audience. Whenever you post content, ask yourself – how is this helping my audience? Useful tips and interesting facts relevant to you or your industry always work well, share funny posts to make them laugh or provide some entertainment. Whatever you choose, mix things up.
Social media and visuals go together extremely well. In fact, images were rated as the most important tactic for optimising content for social media. They also get more engagement. So if you want to make a big impact on social media, start posting more images. What type of images should you post? Generic stock photos aren’t going to do the trick. Some of the most shared types of images for social media are:
- Team photos
- Photos of customers
- Photos of events
- Behind-the-scenes photos
- Quote photos
Hope you find the above information useful.
If you feel you may need support with your social media profiles, www.KCMarketingRange.co.uk provide 7 days a week management to help grow and expand your business. Simply inbox me to discuss your marketing goals.