Expressing the heart of your brand in words…
The first impression of your website would obviously be the overall layout but a reader is visiting your website because they are looking for useful information.
The content of a website is very important as it helps in determining how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.
Why do you need to change online content regularly?
- Google loves frequent updates
- More content, more keywords
- Keep your audience informed and updated
- To attract inbound links to your website
If you don’t update your website it’s sure to fall down in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Your content might be gold but if it’s the same content as it was 5 years ago then search engines crawlers might not think it is as relevant anymore.
If a visitor finds your site and begins reading through your content and finds it is outdated, do you think they will stay or go? What would you do? Personally I wouldn’t order anything from someone who had an article from 2011 on their main page. I want to know the business is active, alive and worthy.
Whether you’re talking to businesses or consumers, if you’ve got something to say, we’ll make sure your message is heard loud and clear.