There is no better or more cost effective way to advertise your business than on the World Wide Web. If done correctly Web pages make your business, company or organisation easily accessible to anyone with a PC, laptop, Tablet or mobile phone.
When people visit your site they see it as a reflection of your organisation. If your site looks professional and is loaded with useful information readers will see you as an authority and expert. Likewise if the site looks poorly designed and structured and/or out-of-date they’ll make the same assumptions about your company. The website should highlight your product and/or service and the layout should look harmonious and consistent.
Responsive & Mobile Friendly
We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs. Ignoring the mobile market is a very risky business. It is now considered common practice to make a website mobile friendly (responsive design).
Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on. Someone opening your site on a small smartphone could be shown the same site as the person opening it on their laptop. If you haven’t updated your website in a while the chances are that you may be driving mobile users and potential customers away.
Technique & Coding
Is your website browser compatible? An important factor you should consider is the increase of usability in web design. Every year web standards change radically and techniques to build websites become more advanced in order to comply with the latest standards. If your site was developed several years ago, it probably has a lot of unnecessary HTML code, and may be slowing down your website loads speeds – which may in turn impact your ranking in the Google search results.
Effective use of calls to actions
Many dated websites lack effective calls to actions that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. Is your USP and call to actions highlighted clearly on every landing page? As important, are they interesting enough to persuade your visitor to complete the desired action?
An old website may not be equipped with the necessary tools that will help you measure how effective your online presence is. Nowadays, there are many online tools you can invest in to help you measure what works and what doesn’t on your website. However, in order to use those, you will need a modern website.
The first impression of your website would obviously be the overall layout, but a reader is visiting your website because they are looking for useful information. A site redesign can also give you the opportunity to re-address how you communicate with all your visitors and to write copy that is simple, on target and more effective – remember, in the modern “go faster and faster” world you only have 2 – 4 seconds to engage new visitors.
The content of a website should be considered to be the most important thing, as it helps in determining how effective a website is. Fresh and unique website content is an very important factor in encouraging people to revisit your site more often.
SEO & Website Update
If you don’t update your website it’s sure to fall down in the search engine rankings. Search engines regard websites with the most recent content as the most relevant to web users. Your content might be gold but if it’s the same content as it was 5 years ago then search engines crawlers might not think it is as relevant anymore.
If you would like to discuss your website, perhaps upgrade your current images and/or content or even have a new website built, please message me directly or visit Web Design.